HND Marketing is an innovative course designed in partnership with industry professionals to ensure you are well-prepared to work in the sector. This qualification focuses on the use of digital and social media techniques in marketing communications which will involve you in Developing a Digital Advertising and Public Relations Campaign. You will gain a broad understanding in essential elements used in advertising and public relations which will broaden your scope for employment in the marketing sector. Upon completion of this course with the potential of progressing on to university level studying Marketing, Advertising and PR.
You will study the following subjects in year 1 of the course:
- Marketing: An
Introduction
- Advertising: The
Advertising Industry
- Public Relations:
Principles & Practice
- Market Research
Theory
- Marketing Planning:
An Introduction
- Digital Marketing
Communications: Website Tools & Techniques
- Digital Marketing
Communications: Content Development
- Marketing
Communications: Graded Unit 1
- Advertising: Media
Sales & Buying
- Media Analysis:
Advertisements
- Advertising:
Research & Planning a Local Campaign
- International
Marketing: An Introduction
- Financial
Accounting Statements: An Introduction
- Law & the
Communications Industry
- Sales Planning
You will study the following subjects in year 2 of the course:
- Consumer Behaviour
and the Marketing Process
- Marketing Research
Applications
- Professional Sales:
Principles & Practice
- Marketing Analysis
& Planning
- Integrated
Marketing Communications
- Marketing: Brand
Management
- Marketing: Graded
Unit 2
- Creative
Industries: Enterprise Activity
- Advertising &
PR: Developing a Digital Advertising & PR Campaign
- Project Management: An Introduction
- Marketing Communications: Investigations
- One Higher (preferably Higher English) together with three National 5 passes
- Or relevant National Qualifications or National Qualification Group Awards at SCQF Level 5 or 6
- Or appropriate groupings of National Units for example those focusing on marketing market research, advertising, media studies or general business studies
- Candidates will be considered on an individual basis
- Relevant work experience
English Proficiency Requirements
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How the course is assessed
-
- You will be continually assessed through written assignments, presentations and project work throughout this course.
- You may be invited to attend an interview to assess if this is the correct course for you
Progression And Articulation Routes
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Successful learners could also progress to qualifications from a range of professional bodies in this area e.g.:
- Professional PR Certificate (CIPR)
- Certificate and/or Diploma and/or Digital Diploma in Professional Marketing (CIM)
- Diploma in Digital Marketing (CAM)
- Institute of Direct and Digital Marketing (IDM) qualifications
- IPA qualifications
- Marketing Officer
- Marketing Assistant
- Digital Marketing Assistant
- Content Developer
Course Cost And Funding Options
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Scott came to College to change his career following an injury which prevented him from working in his previous role. Following three years of study, he graduated and was awarded the Chair’s Award for Academic Excellence in Tourism, Hospitality and Business, and has already started working as a HR Administrator for NHS Education. Scott says:
“Returning to education with three children and a mortgage seemed crazy yet, it was the best option I had. The best thing about studying at Edinburgh College was the culture and the people. The course and the teaching were centred on the students which made learning effective and enjoyable. It created a cohesive team-like environment in which I made many friends.”
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